Maximizing Supply Chain Agility through the “Last Mile” Commitment
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In my last two blogs (Get to Know Your Retail Customer: Accelerating Customer Insight and Relevance, and Improving your Customer-Centric Merchandising with Location-based in-Store Merchandising) we looked at the benefits to retail in building personalized interactions by accessing both structured and unstructured data from website clicks, email and SMS opens, in-store point sale systems and […]
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